As interviews later revealed, Jake is actually Jake Stone of Normal, Illinois, an actual employee of State Farm who answered a casting call from within the company. Why are all the soldiers in the photos so mad? Aliens That Look Like Automobiles: Nostalgia for Zine Culture, It’s Almost Tax Day — Here’s How This Tax Prep Company Pivoted Amid Covid-19, When the Machines Stop: E.M. Forster’s Vision Revisited in an Age of Collapse, The Commonality of Tiger Woods and Notre-Dame, The Slow and Silent Death of the Video Game Manual. I thought it was funny, and so did a lot of other people. Change ). The Jake character dates back to 2011, when the insurer ran a spot starring real State Farm employee Jake Stone that went viral.

Things haven't changed much since State Farm agents are steadfast as ever (obviously), which leaves a new class of State Farm agents to experience just how wild their always-available service calls can get.

“We have a ‘Flo from Progressive’ on our hands!”. All rights reserved. The iconic white character is now a younger Black man.

'Who's this,' I ask the spirit near the fridge. Of the re-casting, State Farm assistant vice president of marketing told Muse: “The original Jake did great at delivering his famous line… however, this expanded role is very demanding, and is best filled by a professional actor.”. ( Log Out /  Jason Momoa Takes Us Behind-the-scenes Of His Bizarre Super Bowl Commercial, Ellen DeGeneres' New Commercial Shows Life Before Alexa, Netizens All Hearts, Alia Bhatt, Ranbir Kapoor Team Up Again For A Commercial; Fans React, South Superstar Mahesh Babu & Bollywood Star Ranveer Singh Shoot For A Commercial Together. In the commercial, called “State of Unrest,” a husband stands in a darkly-lit living room talking to an unseen party on the phone, murmuring “Yeah, I’m married. Only after being offered 10 free minutes in a broth bath and a complimentary wet moss wrap is Jake able to explain that everyone is offered great rates with State Farm. State Farm also put out a sequel to the original ad, which brought Dan Aykroyd and Jane Curtin back as SNL alien race, The Coneheads. (All the while missing the point). Others speculate that this decision isn’t race motivated, that it’s about sexual orientation. Tagged with Broth Bath, Jake, Jake From State Farm, Kevin Mimms, Serena, Serena Savings, State Farm, Wet Moss Wrap. Now follow your favourite television celebs and telly updates.

'”, “Forget Miley Cyrus, Nicki Minaj, or Kylie Jenner: the pop culture icon that you need to be this Halloween is none other than Jake from State Farm.”. Just by publishing this story, I’ve given them a little bit of what they wanted, I’ve given them another moment in the sun. Change ), You are commenting using your Facebook account. The new Jake is somewhat soft-spoken, which is a departure from the “deep voice” that “caused the problem” in the original commercial. The ad also inspired many memes, which either remade the ad or referenced it in some way.

Maybe next, Progressive will replace the current Flow with a Chinese woman sporting a pixie haircut in hopes of generating the same buzz/anger. Get the latest entertainment news from India & around the world. In 2011, State Farm Insurance released a new advertisement promoting the fact that they offer customer service 24/7, even in the middle of the night. In this new version, the new customer service employee leans over to ask his neighbour, "Hey, do they ask you what you are wearing?" You’ve probably seen the … Jake From State Farm, once a white character, is now black (and easy on the eyes no less), and of course, some white people have lost their minds. Mahomes is also amazingly good at cornhole as you'd expect… Redefine your inbox with Dictionary.com updates. “Oh my god” executives said to themselves, rubbing their hands together with glee. Although he quit the company for a while, the original Jake still works at State Farm today, so the re-casting had nothing to do with actor availability. So in a desperate attempt to stay relevant, we’re probably going to see a lot more daring (and probably misguided) choices being made in the marketing world before the coronavirus scare is over. As I watched Jake do nothing but drink his damn coffee for the entire commercial, I realised something; who the hell is this guy? However, in 2020 the ad was aired during the league ones again, but this time the world witnessed a different Jake in the State Farm commercial. Jake is played by Kevin Mimms…anyone know who Serena is? I laughed. Jake is played by ( Log Out /  At first, YouTube remained the same as it always had with its endless targeted ads trying to sell me garbage. Change ). We've already seen Jake from State Farm save ordinary people money, but he also spreads the love to the NFL. We see a man on the phone at 3AM. I’ve watched a lot of State Farm’s new commercials in which “Jake from State Farm” touts his marketing message over a Zoom-style video while I eagerly wait to press the ‘Skip’ button, but it was only yesterday during a particularly boring State Farm commercial that something clicked. For example, one meme shows Liam Neeson’s character from Taken threatening to kill Jake, while another shows Gene Wilder as Willy Wonka smirking away the question: “You are on the phone with Jake from State Farm, right?” Other memes show other characters who are not Jake using the famous line to mask themselves, such as the slasher icon Michael Myers. Song in State Farm Serena Savings Featuring Kevin Mimms Commercial … Jake was … As he mindlessly plays cornhole with frightening accuracy, star NFL quarterback Patrick Mahomes tells Jake from State Farm that he really appreciates getting the "Patrick Price" on his insurance. Patrick Mahomes really appreciates the "Patrick Price" on his insurance.

The theory is that the new Jake is gay, which is something I’ve been unable to confirm after some light Googling. “Jake from State Farm” returned to television in February, but with an unexpected twist. But regardless of how mad everyone gets about casting choices and the reasons behind them, State Farm has ultimately achieved its goal. Of course, those savings are for everyone, which causes Serena to briefly change to an incredulous tone. The NFL kicks off tonight, and that brings a whole slew of new NFL commercials. Sometimes, if a person complains about phone calls they are receiving, particularly lewd ones, someone else might jokingly apologize that they thought they were talking to Jake from State Farm. She then talks to Jake, and after hearing his voice remarks, “she sounds hideous.” The husband then replies, “that’s because he’s a man.”. “Just got asked if i was jake from state farm at chick fila cause i have khakis on”, “Ghosts are regular funny people. Although it seems moronic, I can absolutely imagine corporate types listening to Mimms’ voice and saying to themselves: “That’s our guy! USAA has been making the biggest push into my regular YouTube viewing content lately.

Sometimes commercials are the best part of TV. Back In The Office | State Farm® State Farm took the internet by storm at the start of Super Bowl 2020 debuting not only a sequel to their famous "Jake from State Farm" ad … **(Even though it wasn’t the voice itself but the implicated connection between voice and beauty that caused the issue).**. The khakis featured in the ad now hang on the wall at a bar, Pub II, where Stone went to work after State Farm. One such commercial is the State Farm’s 30-second commercial which debuted in 2011. Due to the popularity of the “State of Unrest” advertisement, Jake from State Farm has become a notable meme and widely recognized phrase. The character of Jake became so popular that it was turned into a social media viral marketing draw (Jake profiles); unofficial merchandise was released referencing the ad; and the memes and gifs kept it alive on the Internet for years thereafter - including a 2015 hoax about the "real life Jake" having been murdered in a violent crime of passion. Mahomes is also amazingly good at cornhole as you’d expect an NFL quarterback to be. Sometimes commercials are the best part of TV. Memes referencing Jake from State Farm usually depict the character in a variety of compromising situations that result of from misunderstandings. The breathy and calming Serena is pampering Jake at a spa and offers him 10 free minutes in a broth bath or a complimentary wet moss wrap to thank him for the savings. Though the dialogue in this remake is changed to match the Conehead family’s distinctive speech pattern, the ad otherwise plays out in the same way, complete with Jake’s line about khakis. Into sports, pop culture, advertising, and trivia among other things. I guess State Farm’s new campaign with Jake shows him and the individual people he helps. ‘Jake from State Farm’ was actually played by Jake Stone, a real-life State Farm employee who won the job at a company casting call. However, the role of Jake has been expanded and has become very demanding. This isn’t Jake, right?

( Log Out /  The original actor still maintains the aspect of a good neighbour. His response, “it’s Jake, from State Farm”



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